Filed under: Smart Brief
Tony Ball
01-11-07
A2 Media Studies
For my Unit 2733 A2 Media Studies project, my group and I have chosen to do all round promotion for a small local band named Orgazmatron. This will include:
• Making the band a website
• Organising a gig
• Making merchandise to sell at the gig
• Making posters and fliers to advertise the band website
• Creating a band logo
• Producing a band promotion video with video interview
By choosing cross media I feel I could promote the band widely and efficiently to a large variety of audiences. This will increase the chance of the band becoming found and recognised.
Our group will try experimenting with some different methods of gaining feedback and/or advertising. Flash mobbing is one example, Aside the fliers and posters we will use flash mobbing to advertise the gig to audiences, to apply to flash mobbing we will have audiences to register their number with us so we can inform them of the gig in short notice.
To achieve our brief we will need to:
• To Research into flash mobbing and see how we can use it to the best extent.
• To Organise equipment and a place to host a concert.
• To make our production as genuine to professional advertisement as possible.
• Gain access to materials and other equipment for merchandise and advertisement.
• Become familiar with website building and host our own webpage.
• Book our band for video recording and interviewing.
During our production we will keep track of progress by gathering feedback from audiences and from the band itself so that we can see if our promotion skills are taking effect and to what distance it is working.
To work more efficiently our group will split the workload up between us so that some of the work is more of one person’s responsibility than another’s but we make almost all decisions together so that we are all happy with the final result.
I personally will be responsible for setting up the music side of the production. As I have access to a lot of music equipment I’ll be dealing with setting up a venue for our band and making it feel like a genuine experience. I will also be responsible for creating the band logo and making flyers and posters to link people to the website.
The rest of my group will be responsible for organising and creating the majority of the website, taking photographs of the band practicing and performing, Organising the flash mobbing, Creating T-shirts along with other merchandise.
As I already know how to edit video footage so that it sits well with backing music I feel that a video interview shouldn’t be too much trouble to make yet it will act as an effective part of the promotion package as we will hand them out to audiences to watch at their own leisure. I feel this with take probably most or all the group to make it happen which will be good for me as I feel I work more efficiently independently and working in group will be good practice for later life.
I intend to gain some skills in filming live performance where I only have one opportunity to make it look good to the audience and generally working in the field of media combined with music technology. I hope that audience will look at my work and will be convinced that the band is really professional and keep following them after I promote them. I feel that I will learn a lot more into band promoting and flash mobbing as it’s a very unique way of organising a gig and it will be interesting to see if it works.
