Tony Likes To have Grass On His Blog Page

Now I had finished it I handed my poster over to Luci in my group as she is most experienced at photography and all the graphic programs. She took photographs of my poster attached to the backdrop of a photography room with a high quality camera, using professional lighting and technology. We did this so that we could use a higher quality copy of my poster on the computers when we come to add more information. Once she’s done this and uploaded the pictures onto the computers I helped her put any more information necessary onto the posters such as the venue address, the gig date, price and a small note saying to bring the flier with them if they attend the gig. This way we can collect them at the door as a way to count and see how successful our promotions were.

We printed off plenty of A4 colour posters and plenty of A5 sized fliers to pin up and hand out. To improve the quality of the posters that will be pinned up Luci managed to get them laminated in her spare time. We considered where the best place to advertise the gig would be. We needed a place where our target audience would see it often and most likely take the time to read it. Our immediate decision was around the college itself on walls and windows, we stuck posters up around notice boards in the music department, On windows by smoking areas so that students would read them on their breaks. We covered most hotspots in the college that we knew of. Under each poster we tucked some flier in so that people could take them if desired.

I didn’t want to limit my advertising to the college so I took a number of posters and fliers back to my home town of Cheshunt which is approximately 10 miles away. Regardless of the distance I know teenagers from my own town visit the venue often with little trouble because of the national railway lines. I took some posters around some news agents and asked if I could possibly put one up on their front window for a short while. Most refused me for their own reasons but one did accept as I had previous experience with the shop as I was once their paper boy and I knew them quite well.

I then spoke to one of my best friend called Michael who is a sixth form prefect at my old secondary school, Turnford. I asked him if it was possible to put some advertisements around the school to help with my project. He found out if it was possible for me to do this and told me that I was. I handed to him a few posters and many fliers so that he could distribute them around the school. I was limited to the Sixth form because the band name and poster/flier subjects was deemed inappropriate for the younger years. This wasn’t a huge problem as they fell under the age requirement of the venue. I was pleased to find out that 3 Secondary school sixth forms in my area work together in a school consortium, Cheshunt, Turnford and St Mary’s school. As my friend travels between these schools for various lessons I had the opportunity to broaden my advertisements to the surrounding school. I therefore had to print off more posters and fliers.

I returned to college to print off more but realised I had printed of the fliers without the information on. It was too late to print off the correct fliers as I had  ran out of printing credits. However I decided the take these fliers home and then print off a standard advertisement layout on the backside of each of my fliers listing information of the Venue, Time, Date and supporting acts, which is extra from the original fliers. I preferred having something on the back of the fliers as I felt it made them look more complete. I handed the fliers and posters onto Michael who then distributed them around all the sixth form common rooms in the local area broadening our advertisement market area.